Marketing Executive to lead a $400M private equity-backed private aviation startup
The Role
Vice President of Marketing
The Challenge
Build BOND Aviation’s marketing function from the ground up, establishing an ultra-luxury brand that resonates with UHNW clientele, builds demand ahead of flight operations, and creates high-touch experiences that differentiate BOND in private aviation.
Our Approach
Rather than limiting the search to aviation, Summit targeted top-tier luxury marketers in New York City whose experience translated directly to BOND’s UHNW clientele. The search canvassed luxury retail, real estate, automotive, jewelry, art, and beverage/spirits, prioritizing leaders with full-lifecycle brand development, VIP experiential marketing, and highly personalized collateral experience.
The Results
Our search team professionally headhunted 189 candidates, resulting in 7, shortlisted candidates and ultimately produced 2 finalists.
The winning candidate brought 14+ years of luxury marketing leadership experience building and elevating premium brands through brand strategy, experiential marketing, partnerships, and digital.
“I have an incredibly tough decision and I can absolutely hire either one of these finalists. Who would you pick?”
— Chief Marketing Officer
