Disruptive Medical Device Startup

the role

US Sales Leadership Expansion

THE CHALLENGE

Scaling Fast, Hiring Hard: How LDR Spine Faced a Sales Leadership Bottleneck

As a VC-funded MedTech startup, LDR Spine was racing toward an IPO—but lacked the sales leadership infrastructure to support aggressive national growth. The CEO needed to rapidly scale the organization by hiring Area Vice Presidents, Regional Sales Managers, and W-2 direct reps in critical markets.

The challenge? LDR’s 1099 distributor model required candidates with niche experience—leaders who had successfully managed independent contractor sales teams, yet could transition into a corporate structure and scale a national footprint.

While internal efforts surfaced candidates who had run single distributorships, the company struggled to find talent with experience overseeing large, multi-region distributor networks—a must for driving consistent performance and national alignment in a high-growth environment.

OUR SOLUTION

Leveraging a collective 20+ years of industry relationships and networks, SSC approached the talent market. Focusing on leadership candidates with successful experience expanding, leading, and managing distributors, SSC thoroughly mapped the relevant talent pool. Working with a high sense of urgency, SSC quickly identified candidates who had examples of successfully driving sales growth in a 100% 1099 or hybrid 1099/W-2 sales force.

The Result

SSC successfully supported LDR during its hypergrowth era filling over 27 positions consisting of Area Vice Presidents, Regional Sales Managers, and W-2 Direct Sales Representatives. LDR Spine went public and was purchased by Zimmer Biomet for $1B.

“You and your team have been instrumental in helping our sales leadership team grow. You guys understand exactly what we need and you deliver talent quickly. Thank you! ”

— Vice President of Sales West, LDR Spine